Create clarity
before you start.
The Lab is all about truly understanding your venture — before you put in time, money and energy. You leave with a clear picture and concrete next steps.
The place where ideas
gain substance.
Many start with an idea — and immediately invest in execution: build a website, design a logo, rent a space. The Lab is the deliberate counter-approach. Here you take the time to answer the really important questions.
Whether you're planning a yoga studio, want to develop an app, open a restaurant or build a consulting practice — in the Lab you get the tools and guidance to make smart decisions.
Clarity
You understand whether your venture is viable — based on facts, not gut feeling.
Directness
We tell you how it is. Even when it's uncomfortable. That's exactly what saves you months.
Roadmap
You leave with concrete next steps — prioritized, realistic and actionable.
For everyone who wants to understand
before they start.
- You have an idea that won't let go — but don't know if it has a market.
- Everyone says «Just do it» — but you want to understand first if it's worth it.
- You're going in circles between options and can't move forward.
- You want to talk to someone who's honest — not just nice.
The Lab is for exactly this moment: When you need clear answers — not motivation, but depth.
From idea
to clear roadmap.
Four formats — from a free idea report to a full-day intensive. You choose what fits your stage.
Reality Check
Your first reality check — free. Our AI analyzes your idea through three lenses and sends you an honest report.
- AI-powered, results in 2 minutes
- Strengths, risks and next steps
- Available now
Lab Pass Digital
The complete Lab process as digital self-study: from target audience to roadmap.
- 5 structured modules
- Work at your own pace
- Coming soon
- Incl. AI Workshop bonus module
- Incl. weekly Friday Live Sessions
1:1 Pulse Check
90 minutes of straight talk. Where do you stand — and what's your next step? You leave with three prioritized next actions.
- 1:1, on-site or remote
- 3 prioritized next steps
- Fridays
1:1 Deep Dive
One full day for your venture. Target audience, market, business model and roadmap — all personalized, in one session.
- 1:1 or small team
- Audience, market, model, roadmap
- On request
Good to know.
The most common questions about the Lab.
Do I need prior knowledge?
No. The Lab is made for the beginning. You just need an idea — or even just a vague direction. We figure out the rest together.
What if my idea turns out not to work?
Then you've done exactly the right thing. Better to find out now than after months of work and thousands of francs. We help you adapt the idea or find a better direction.
What's the difference between 1:1 Pulse Check and Lab Pass Digital?
The 1:1 Pulse Check is a 90-minute conversation — personal, direct, tailored to your venture. The Lab Pass Digital is self-study — 5 modules, at your own pace, with Friday Live Sessions.
Can I participate as a team?
Yes. The 1:1 Deep Dive is ideal for teams — a full day, your venture, your questions.
What happens after the Lab?
When you're ready to build your venture, you move on to the Thinkubator — 12 weeks in which you go from plan to concrete offering.
From understanding
to doing.
Once you know what you want and where to go — the Thinkubator is the next step. 12 weeks in which you truly build your venture.